Responsibilities:
- Lead the artistic direction of our brand, ensuring a consistent and visually appealing identity across all touchpoints (graphic design, photo, and video)
- Ensure consistent adherence to brand guidelines across all design projects.
- Collaborate closely with cross-functional teams, including marketing, graphic designer, and content creator, to develop creative concepts that align with brand objectives.
- Develop and oversee the execution of creative campaigns for product launches, promotions, and brand awareness, from ideation to final implementation.
- Provide artistic guidance and mentorship to the design team, fostering creativity and professional growth.
- Stay updated on industry trends and competitor activities to ensure our brand remains fresh and competitive.
- Manage and prioritize multiple projects, ensuring deadlines are met without compromising quality.
Requirements:
- Bachelor's degree in Fine Arts, Graphic Design, Visual Communication, or a related field.
- Proven experience (3+ years) as an Art Director in the lifestyle industry or a related field.
- Exceptional portfolio showcasing a diverse range of creative projects, demonstrating a keen eye for aesthetics, typography, and visual storytelling.
- Proficiency in industry-standard design software (Adobe Creative Suite, etc.).
- Strong understanding of brand identity and the ability to translate brand values into visually compelling campaigns.
- Leadership skills with experience in guiding and mentoring a creative team.
- Excellent communication skills to effectively collaborate and present ideas to both creative and non-creative stakeholders.
- Up-to-date knowledge of design trends, cultural trends, and emerging technologies in the beauty and lifestyle industry.
- Ability to work in a fast-paced, deadline-driven environment without compromising quality.