SEO/SEM Specialist

Job Description

We are seeking an experienced SEO/SEM Specialist to join our Performance Marketing team at Sparks English. In this role, you will be responsible for driving organic traffic and improving search engine rankings through SEO strategies, as well as managing paid search campaigns to increase visibility and drive conversions.

1. Track, report, and analyze website analytics to improve search engine performance and ROI
2. Optimize copy and landing pages for search engine marketing
3. Perform ongoing keyword discovery, expansion, and optimization
4. Research and implement search engine optimization recommendations
5. Build high-quality backlinks and analyze traffic data
6. Drive SEO initiatives through content creation and programming

Requirements

1. Bachelor’s degree in Communications, Marketing, Business Administration, Literature, or a related field.
2. Min. 1-2 years of experience in an SEO role, preferably also in SEM
3. Excellent analytical and writing skills, both in Indonesian and English
4. Proficient in Google Ads, Google Analytics, and keyword research tools (e.g., SEMrush)
5. Experience with technical SEO and technical knowledge of multiple CMS platforms (e.g, WordPress)
6. Working knowledge of JavaScript, HTML, and other programming languages in the context of SEO is a huge plus